The Beyond Burger® is the world’s first plant-based burger that looks, cooks, and tastes like a fresh beef burger. It has all the juicy, meat deliciousness of a traditional burger, but comes with the upsides of a plant-based meal. The Beyond Burger® packs 20 g of plant-based protein and has no GMOs, soy or gluten.
Meat Made Better
Who says meat must come from animals? Meat is made up of four building blocks: protein, fat, trace minerals, and water. Beyond Meat finds these same building blocks in the plant kingdom to rebuild meat from the ground up without sacrificing on taste or texture. Building meat without the animal requires fewer resources, making it a much more efficient and sustainable process. Now that’s food for thought!
HOW IS THE BEYOND BURGER DIFFERENT THAN THE BEAST?
The Beyond Burger® is a ready-to-cook “raw” patty that looks, cooks, and tastes like a fresh beef burger, and it will be sold in the meat section of the store. The Beast is a precooked frozen patty shelved with other frozen items. Our goal in creating The Beyond Burger® was to provide the full 360° mouth-watering, juicy, and delicious experience of beef but without so many of the health, environmental, and animal welfare downsides of traditional animal-based meat. On the other hand, we developed The Beast with nutrient density in mind, working with Brendan Brazier, a rockstar plant-based triathlete to develop it. The Beast has 23G of protein and a slew of vitamins, minerals, antioxidants, and omegas to help support performance and recovery for especially active folks.
WHY A BURGER FROM PLANTS THAT AIMS TO REPLICATE MEAT?
Our belief is that the best way to get people to eat less meat is by giving them what they love–in this case, a juicy delicious burger – without so many of the health, sustainability, and animal welfare downside of a traditional animal – based burger.
WHAT KIND OF PROTEIN IS USED?
The primary source of protein in The Beyond Burger® comes from peas. It’s soy, gluten and GMO free.
HANG ON…IF THIS ISN’T BEEF, WHY ARE THE BURGERS RED?
Well, we used beets to do that! Amazing, right! We wanted to keep the whole experience of cooking burger as similar as possible for our flexitarian fans, so we’ve worked very hard to create a burger that changes color as you cook it just like animal protein.
WHY DOES THE BEYOND BURGER® “BLEED”?
While we didn’t design The Beyond Burger® to “bleed” per se, the beets we use to give the patty a red-meat appearance have led some in the media to remark that the burger “bleeds” beet blood.
HOW DO YOU REBUILD MEAT WITHOUT GENETICALLY MODIFYING ANYTHING?
This question gets back to the company’s basic thesis that meat’s core parts – amino acids, lipids, trace elements, carbs and minerals – don’t have exclusive residence in the animal kingdom. Our task is to eliminate the need for meat from animals and find the same or analogous materials in the plant kingdom. We are not inventing new materials but matching the plant equivalent and assembling it in the architecture of meat. And the way we do that assembly is similar to the simple process used to make pasta – we mix our plant-based ingredients, compress the mixture, and then shape it into final product (in our case, using a patty former).
DOES THE BEYOND BURGER® NEED TO BE REFRIGERATED?
Yes. Just like meat, you should keep The Beyond Burger® at refrigerated temperature until you throw it on the stovetop, griddle, or grill.
Water, Pea Protein Isolate, Expeller-Pressed Canola Oil, Refined Coconut Oil, Contains 2% or less of the following: Cellulose from Bamboo, Methylcellulose, Potato Starch, Natural Flavor, Maltodextrin, Yeast Extract, Salt, Sunflower Oil, Vegetable Glycerin, Dried Yeast, Gum Arabic, Citrus Extract (to protect quality), Ascorbic Acid (to maintain color), Beet Juice Extract (for color), Acetic Acid, Succinic Acid, Modified Food Starch, Annatto (for color).
All ingredients from Non-GMO sources