Multivitamins were once a staple of daily wellness, meant to help fill nutrient gaps that naturally occur when diets aren’t perfectly balanced. In recent years, they’ve fallen out of favour—often due to pill fatigue, subtle effects or the belief that diets are more nutrient-dense than they truly are. Yet research continues to show that many Canadians still fall short on key nutrients.
In fact, a Health Canada study found that up to one-third of Canadians have inadequate intakes of nutrients like vitamin C, B12, folate, B6 and zinc. For many, a high-quality multivitamin remains a simple, supportive way to maintain daily nutritional foundations.
Vitamins were first isolated from foods in the early 20th century and research into the various functions of vitamins and minerals took place in the decades that followed. By the mid-1900s vitamins and minerals that had been synthesized in a laboratory were available as additives for food and for direct consumption.
Knowledge builds upon knowledge, and while those early synthetic precursors of twenty-four key nutrients have shown some benefits, we are now increasingly aware of the multitude of cofactors and phytonutrients that exist in foods. These compounds are missing from the standard multivitamin and minerals supplements, and yet they are also essential for optimal health.
MegaFood recognizes the power of nutrients in their original food form. MegaFood uses freshly harvested carrots, oranges, cabbage, broccoli, brown rice, blueberries, cranberries, beets, and nutritional yeast to provide nutritional support to the body.
At MegaFood, farm-fresh foods are frozen to stop them from over-ripening and breaking down, and then pureed to make them more digestible. A FoodState nutrient complex is created through the use of this frozen “slushy” food base, the particular nutrient desired, plant enzymes, and lots of time… The enzymes help to integrate the nutrient into the food matrix so that the levels of that nutrient are maximized and can be used to deliver a therapeutic dose to the body.
The final product is not only vitamins and minerals that are recognizable to the body as food, but MegaFood also supplies all of the cofactors, enzymes, and phytonutrients of the real farm-fresh foods within the supplement as well!
