GojiRich contains concentrated antioxidant carotenoids, polyphenols, and polysaccharides, as well as nutrients that promote healthy aging by supporting the liver and eyes. GojiRich also has nutrients that reduce the free radical damage that can lead to cardiovascular disease and other degenerative conditions.

Recent research has found that goji berry pulp is rich in vitamins A, B, and C. It also contains 11 essential minerals and 22 trace minerals, omega-6 fatty acid, and 18 amino acids. That is a lot of nutritional value in a little berry. By weight, goji contains up to 31% polysaccharides, which is an excellent source of dietary fibre.

Goji berries offer an unusually broad spectrum of antioxidants, being one of the few berries to have pigments from both the water-soluble polyphenols and the lipid-soluble carotenoids. They have unusually high amounts of an antioxidant polyphenol called ellagic acid (86 mg per 100 g) and one of the highest total phenol concentrations published for a berry. Goji also contains an exceptionally wide range of carotenoids: beta carotene, lutein, zeaxanthin, lycopene, and beta-cryptoxanthin.

The anti-aging properties of goji are well-known in Traditional Chinese Medicine. Modern research, in China and elsewhere, is discovering how goji helps protect the body from free radicals that cause cumulative cell damage. This cumulative damage is a significant factor in many age-related disorders, including cardiovascular disease and Alzheimer’s. As the body’s ability to neutralize free radicals declines as it ages, it is helpful to provide nutritional sources of antioxidant protection.