To Whom it May Concern:

I am writing in regards to the Brilliant Brains Bookclub. I wanted to share with you the appreciation and difference it has made in our home in so many ways.

First of the incentive to get not only my eager readers to read but also it disciplined me as a mom to ensure it was happening with my less eager reader as well as with my youngest who struggles with stuttering and speaking is a challenge. He has began to read from memory and using pictures to decide what the words may say.

Secondly in the choice of my children’s snacks. My children have been able to explore granola bars, cereals, almond milk, banana chips, and even organic candy canes. My oldest said one day “Organic doesn’t taste as bad as I thought!” These samplings have allowed us to shop at Nature’s Fare Markets more. Before joining the program last fall I had only been in your market a handful of times.

Thirdly, I feel our family is on a journey to better balance in our lives and I feel Nature’s Fare Markets is part of the journey. Just 12 years ago I had no clue what my body needed and now with your help I am able to teach my kids about healthy snacks not only for them but also for the world around them and for this I THANK-YOU!!!

Thank you from the bottom of our hearts.

Michelle

Ali, 13

Reid, 9

Kiona, 6

Cole, 4

Nature’s Fare Markets is proud to introduce the “Brilliant Brains Book Club,” an initiative designed to promote reading and healthy lifestyle choices among elementary school children.

The program will start September 2010 and acknowledges students who complete a minimum reading goal each month with a healthy and nutritious treat from Nature’s Fare. Students who complete their goal each month are also eligible to win a yearly grand prize!

The program recognizes different reading levels; therefore, each month students will be required to meet a minimum reading goal of twenty minutes per night five nights a week.

The link between health and children’s physical and mental development is undeniable. As stated by the Government of Canada, “healthy eating helps children grow, develop, and do well in school. Eating breakfast alone improves a child’s memory, concentration, problem-solving abilities, and promotes creative thinking. Poor nutrition is associated with poorer learning in language, arts, math and general knowledge.” It is unfortunate that many children are not exposed to healthy food options and are instead targeted by corporate advertisers selling nutritionally-deficient snacks and goodies.

The idea for the “Brilliant Brains Book Club” was born from the idea of what healthy eating and an active lifestyle do for our bodies and what reading and education do for our minds. At Nature’s Fare, we encourage and support the development of healthy youth and healthy communities.

We hope that you will see this as an opportunity to discuss health for mind & body with your children and we are very proud to assist you...